Hey girlies,
It’s been an incredible journey building this brand with you by my side. From sewing my first designs at home during the pandemic to opening my very own retail store and cafe, I’ve always felt your support. That’s why I’m so excited to launch this newsletter—a space where I can reconnect with you personally and share updates about everything happening behind the scenes.
This week, I’ve been working on some big changes. We’re transitioning to in-house fulfillment, which means we’ll have more control over our operations and can serve you better. I’ve also been hiring mothers as TikTok presenters, a decision that feels so rewarding because it’s helping us build an authentic and empowering community. And of course, I’m constantly balancing it all as a young entrepreneur—sometimes it’s a challenge, but it’s always worth it when I think of all we’ve built together.
As a thank-you for being here, I’m sharing an exclusive PROMO CODE - (SUMAYAHREADERS) just for our community. Your support means everything to me, and I can’t wait to bring you updates on our new abaya designs, upcoming cafe events, and the exciting projects we’re working on. Reply anytime—I’d love to hear what inspires you or what you’d love to see next.
With love,
Sumayah Saadi
